2. Information We Collect
Most of the Personal Information we collect is from our customers. This information falls into two (2) general categories:
Passive Data Collection. This refers to data automatically collected from customers when they visit the Website or use the Services.
User-Submitted Information. This refers to information that customers actively submit to us, which may be provided voluntarily or as required to use our Services.
Customers also sometimes provide us with information about other individuals, such as when a customer uses our referral services to tell a friend about us. In those cases, we may ask that customer to provide the recipient’s name and email address. (We may also collect Personal Information in any personalized message that is submitted with a referral.) We will automatically send the recipient email correspondence with the referral, and invite them to visit the Website or otherwise use the Services. If we receive Personal Information for a referral, we use that information for the sole purpose of sending this email correspondence, and for tracking the use of the success of the type of referral.
Passive Data Collection
As a general matter, we automatically collect certain information based on your use of and behavior on the Website and in connection with the Services. We use this information to analyze our customers’ demographics, interests, and behavior to better understand and serve you and our customer base. We also analyze this information for security purposes, to protect the Services and customer information that we hold.
We collect passive data in the following ways:
Mobile Device Information
When you download or use our App, we receive information about your mobile device. Information can derive from wi-fi and mobile devices including your device when you use The Apparel Agency’s wi-fi services. Information about your device and location may also be received if you have installed our mobile application on your device and your device is near the The Apparel Agency office or systems (such as systems that offer personalized content), even if you are not currently using the mobile application (though you can disable location sharing using your device or application settings).
We register your device, and we may use the identifier to send you push notifications about your transactions via the Services. Location or geolocation information, of your device that you use with our mobile application, if your device settings allow us to collect location information; and
Device and browsing information and other Internet activity information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our website or mobile application, such as the date and time of your visit or use, the websites you visit before coming and after leaving our website, how you navigate and what you search for using our website and mobile application, the website pages and items you view using our website and mobile application, and the items you purchase; and Inferences about any of the information above that may related to your preferences, or other matters.
Like most websites, we automatically receive and record certain information about our customers’ behavior on our Website or App and when using our Services. Our servers automatically gather technical information about our Website or App traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and other clickstream data. We aggregate this information with other pieces of information to analyze trends, to administer and improve the Services, for example to understand customers’ use of the Website and to make inventory and purchasing decisions that will best serve our customer base. Information from log files may also be used to determine general location information such as city, state or geographic area.
Cookies, Web Beacons and Similar Technologies
We and third parties we work with may collect information from the computer, tablet, phone, or other device: that you install our mobile application on; that you use to access our website; or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our mobile application or website or you choose to share it with us.
A cookie is a small text file that is stored on a computer for record-keeping or tracking purposes. Web beacons (also known as pixel tags or clear GIFs), are graphics that can record whether a person has accessed particular content. We use these and other similar technologies on the Website and App and in connection with our Services.
Essential cookies. Essential cookies are required for providing you with features or services that you have requested. For example, certain cookies enable you to log into secure areas of our Services. Disabling these cookies may make certain features and services unavailable.
Functional cookies. Functional cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These cookies help us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
Performance/analytical cookies. Performance/analytical cookies allow us to understand how visitors use our Services such as by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/analytical cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising.
To find out more information about cookies, including information about how to manage and delete cookies, please visit https://www.allaboutcookies.org/.
We may use web beacons or similar technologies, which help manage content on the Website and in the Services by tracking what content is effective. These technologies may be used to track the online movements of customers, but in contrast to cookies, which are stored on a computer hard drive, these technologies are embedded in the Website or App.
We may also use web beacons in our HTML-based emails to let us know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
Third Party Advertisers
As a general matter, we may ask you for information, or retain information, that you provide to us in order to provide our Services to you, and to better serve you and our customer base. This category of information includes information submitted electronically & photographically, via phone, and in person through our stores along with your preference information, such as your contact and marketing preferences, and brand and merchandise interests. Call recordings, including information about your call and that you share when you call us on the phone may also be recorded. We may also combine this information with Personal Information to provide you with customized and personalized Services.
We collect User-Submitted Information in the following ways:
In order to use some features of the Website, App and Services, including creating and storing your project in your dashboard, you must first create an account with us and agree to the Terms of Service. To create an account, you must provide an email address and create a password. We use the email address you provide to contact you about the products and Services, and to begin to create a tailored experience for you.
Orders & Payments
If you purchase any of our services or products from us, we request certain Personal Information from you, whether you access the Services from our App, the Website or otherwise. You must provide contact information (including name, shipping address, telephone number) and a payment method. Payment information, such as your payment method and payment information (such as debit or credit card number and information), and billing address will be collected when provided by you. We use this information for billing purposes, to fulfill your orders/services and to communicate with you regarding your order/service. If we have trouble processing your payment, we will use this information to contact you.
We record what you order and associate it with your account profile. When your purchase/service is complete, we may ask you for information about your experience, such as, if you were satisfied with the experience or need further services. We record that information to better personalize our Services for you and to improve our Services for others.
Personalization of Service
In order to improve your customer experience, we may also ask for your feedback and rating of our services and products. All of this information is voluntary and helps us improve our Services by enabling us to create a tailored experience for you and our other customers. Although we believe that providing this information will improve the Services we can offer to you, and your experience of the Services, we will not require you to provide it. We may also collect geolocation information from your mobile device, if you give us permission through your mobile device to do so.
Third-Party Account Credentials
Public Feedback and Discussion Boards
If you choose to post messages to public message areas or leave feedback for others, that information may become available to anyone. We are not responsible for the use by others of the information you publicly disclose. Additionally, we may, but are not obligated to, collect the information you post in public message areas to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
Please be careful and closely consider disclosing any Personal Information in public message areas.