[9:30 AM] Two massive red doors greet me as I arrive to The Apparel Agency. They are a nice break from the otherwise monochromatic elements in the building, and I can hear the rumblings of a design studio inside. Upon entering, I am greeted by Pacos, the office dog and Nichole’s adorable pooch. The patter…
Have you always dreamt of becoming a fashion designer but you don’t understand the process or where to start? You are not alone! In fact, the most widely asked questions from startup brands are where to begin and what steps to take. Starting an apparel line can seem like a daunting task…
What exactly is merchandising anyway? We’ve all heard of merchandising before, but most of us associate it with visual merchandising and the ways items are physically displayed in stores. However, there is a whole other side of merchandising that falls within the wholesale side of the fashion industry. What if for example…
